WHAT IS BEAUTIFUL?
- we find beauty in DONE WELL
- variety, makes it compelecated
- eye of the beholder
- whatever moves you personally
- natural way of acting at a distance
WHAT CAN BE BEAUTIFUL?
- human being
- natural landscape
- art works, entertaiment
- skilled actions
BEAUTY IS INVOLVED WITH HUMAN PSYCHOLOGY
- natural selection (landscape, animal)
- sexual selection (personality, out appreance)
- artistic selection (workmanship)
=WHY HIS SKILL IS CONNECTING TO PEOPLE?
He is a symble of hardworkingship, give love everything even "disobey" his mother country's order.
=TO WHOM HE'S BEAUTIFUL?
Ballet dancers, his family and friends, Chinese and Australian who knows about his life story.
- sex & celebrity sells
- picking the right targeting groups
- became a brand itself
- predictable but still changing slidly in a way that people'll still be loyal
e.g.
- <Grazia>, $4, trash mag leader, immuture designs(grid?), top trends represented in a fast food way.
- <New Idea>, $4, cheap quality, squeez as much information as they can format, hectic fonts design, always gossip about the loyal.
- <Gourmet travell>, $10, for people who's interested in hospitality and life style, nice paper. chic design, beautiful photography and styling.
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