Scream shots from the video
This ad was so different, without a speaking line it still hit me. LYNX's ads always been very sexual but in a very 'classy' way. Women in ads has never changed their roles: beauty, sex and housewife object. This ad expands our imagination without bringing any disappointing since it's not realistic. Just a deodorant, but it can make angles fall for it and even break their hallo for it.
The editorial shots are settled in three different background but in a same concept, firstly they fall from the sky standing on the ground, looking still fearlessly sexy and damaged earth property; then they found this boy who's using LYNX Excite, broke their halo and just dressing in bra&undies, love and feathers' in the air; the last one is quite neutral, it looks like they are in this boy's bedroom, holding their halo not going back to where they belong. Soft box lighting from upper left, creates a soft "im staying here with him" looking.
I believe the ad team has overcome lots of obstacles to create the angel wings and halos, the concept is already amazing, as well as the 3D final touch up. Everything apart from the model all look so realistic. The concept "so tempting, even angels will fall" is definitely successfully achieved.
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