1: 750 WORDS EXPLORATION OF THE CONCEPT OF CELEBRITY AND ITS IMPORTANCE WITHIN MAGAZINE PUBLICATION DESIGN
According to Dutton's video speech (Denis Dutton's Darwinian Theory- TED talk, http://www.youtube.com/watch?v=PktUzdnBqWI), a few areas can be beautiful. the human being, natural landscape, art works, entertainment, skilled actions can all be beautiful. He also pointed out that beauty is involved with human psychology. The natural selection such as landscape and animals, the sexual selection like personality and out appearance, also the artistic selection such as workmanship, are all examples of human psychology.
Every dictionary defines Celebrity as famous people, but why famous people celebrity? To me, Celebrity is not only the famous people, but also the icon of the time, trends representer, spirit of an culture, reflection of the society, pushes the economy in different ways, and of course the gossip, fame, money, and live on the young.
"The very essen of glamour is to invoke envy, after all." (Lim, G 2005, Idol to Icon: The creation of Celebrity Brands) he pointed out that the impact is far more powerful and profound in terms of catalyze lifestyle changing when celebrities own the fashion brand that bears their name. Celebrity brands speak to consumers directly, they dictate demand with choices depend on the popularity of the celebrity, (Lim, G 2005). We can see advertisements of Kate Moss and Iman how sectors of the fashion business have gained from the choice of matching the right celebrity to the right product.
In Style magazine created the concept of devotion to the celebrity lifestyle in relation to fashion and other finery, it also shows celebrities not simply as beautiful, rich and famous, but as real people that real people can relate to (Lim, G 2005, p82), The larger idea is to create a palpable sense of aspiration - that you, as a consumer, can enhance your own "personal brand" by way of say, an article entitled "Asset Management".
♥ EXPLORING CELEBRITIES ♥
- Shirley Temple / Angelina Jolie
- Shirley's bright and cheerful in ultimately bought millions of dollars worth of products that had her likeness on them. Dolls, phonograph records, mugs, hats, dresses, whatever it was, if it had her picture on there the fans bought it. Every mum wanted to dress their daughter like her, she was the icon of the 1930's, also has the most income of her age group celebrity. (Her famous aviator jacket from her movie <Bright Eyes>(1934) is back to fashion this winter!!!)
- Angelina's not only an Oscar-winning actress, but also a devoted humanitarian. Her fuller lips has pushed the beauty industry to produce products like lip plumper etc. Tattoos and love story completed this amazing woman, yet she told the world: “I am still, at heart — and always will be — just a punk kid with tattoos,” through the December issue of Britain’s Harper’s Bazaar, 2008.
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- Frank Gehry / Vivienne Westwood
- Frank has never been a celebrity to people who reads trashy hollywood magazines but he's such an inspiration and role model for designers of recent decades. His breakthrough style of sketching architectures and experimenting methods of building them in real scale has been encouraging younger designers to think outside of the box and be brave of what you design.
- The "Punk Queen" Vivienne Westwood is a legend. Her cutting edge but classic style invented a culture, a revolution, yet her fans are still growing continuously nowadays. "Too fast to live, too young to die".
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- Twiggy / Britney Spears
- World's very first supermodel Twiggy, is a God's gift.
"The Cockney Kid with a face to launch a thousand shapes... And she's only 16"
- American's forever sweetheart & pop princess Britney Spears is an icon for 90's, she is so famous that you can't imagine a person who does not know this name in this world. Every teenage girl wanted to be like her and she wanted to be just like every teenage girl, life pressure pushed her down to her knees, but she found herself back way stronger and better.
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- Marie Antoinette / Paris Hilton
- Marie's life was never chosen by herself. She had to marry the French King Louis' to improve the Austrian empire even though they had totally different interests. She was in a life of pleasure and carelessness, overspend on her outfits styling and private palaces for entertaining herself also her friends, trying to escape from her marriage.
- Paris was born with the golden spoon. She's also an icon, who associates with brands clubs and men, totally explained the Blonde stereotype well. I personally can't believe that I saw some girls who actually praising Paris as their idol. I would be very sad if I was her.
Some celebrities like to go hardcore clubbing and do wild wealthy paparazzi to get famous, some celebrities just prefer the social ideal of a small, quiet dinner when they're outside the limelight. Like Lim (2005, p89) said, celebrities are normal people, after all; being famous just happens to be their job.
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2: 750 WORDS EXPLORATION OF THE DEMATERIALISATION OF MAGAZINE PUBLICATION DESIGN
- sex & celebrity sells
- picking the right targeting groups
- became a brand itself
- predictable but still changing slidly in a way that people'll still be loyal
e.g.
1
- <Grazia>, $4, British celebrity trash mag leader, weekly issue, immuture designs(what's with the
diagonal pictures in different
grid?), distinct fashion trends represented in a fast food way. The photography's quite straight forward, in a way of commercial with a tiny touch of editorial. a few of writing articles which are star interviews, diet tips, home improvements and scandal involved. Always featuring celebrities on every issue cover.
2
- <New Idea>, $4, for all ages group woman, weekly issue, cheap quality, squeez as much latest celebrity paparazzi as they can, overwhelming format, hectic fonts design, and always gossip about the loyal. Something that I'd never pick up cause it gives me headache, but for readers who's interested in celebrity gossip is definitely a must buy.
3
- <Australian Gourmet traveller>, $10, for people who's interested in hospitality and life style, nice paper. chic design, very beautiful photography and styling. it's a magazine filled with beautiful mouth-watering food photography, as well as super delicious must try recipes, the latest food trend and dinning news along with travel sections.
4
- <VIVI>, $19 - $25 depends on current rate. Japanese trend magazine issued monthly, age target early 20s - 30s. a must buy for me because it contains trends forecasting information and never fail. all models in this magazine are all japanese-american/british mix. quite overwhelming page design. it mix editorial photo shoots with very commercial outline and display. it also represents why the latest fashion cycle in Japan is only 2-weeks. it contains 5% celebrity (both Japanese and American) fashion and gossip, 5% body care solutions and products, 5% hair and beauty, latest cosmetic collections, 5% musician celebrity latest album/tour interview, and the rest are all fashion photo shoots and similar clothes collections. VIVI definitely has got a great sense of using layout principles and fonts format, but the characteristics of Japanese themselves such as super-attention to details made this whole magazine very interesting to read even though it might be a bit overwhelming to some readers.
5
<COLORS> #1 issue, Topic: birth
WHAT'S COLORS ?
http://www.benetton.com/colorspress70/press_colors_eng.html
A magazine, a series of CDs, documentaries, books and exhibitions
Established in 1991, from an idea of Luciano Benetton and Oliviero Toscani, under the direction of Tibor Kalman, with the premise that diversity is positive but that all cultures have equal value, today COLORS is part of the publishing activity in Fabrica, Benetton's communication research centre. COLORS' editorial offices are situated in Fabrica's architectural complex, restored and enlarged by Japanese architect Tadao Ando, and it has a network of external collaborators in the four corners of the earth.
Pictures are, above all else, COLORS' expressive medium: a method that is universal and reaches the greatest number of people with a strong, immediate impact. Using this visual language, COLORS' themes alternate between the challengingly serious, such as ecology, wars around the world, the fight against aids, and the frankly frivolous such as shopping, fashion, toys, but each is seen from an unconventional, irreverent perspective.
From issues 41 to 60 COLORS had transferred its attention to the theme of different “communities” inhabiting the planet, using photographic images and interviews, to recount with simplicity and immediacy, the intimate beauty of all human beings. After a year in New York, during which the magazine, thanks to its distinctive personality, has enhanced its vitality and visibility among the American media, COLORS now continues its research and documentation at Fabrica.
On sale in 40 countries, 3 editions, published in 4 languages, an Internet site that has won a record number of hits and critical acclaim: COLORS is a quarterly magazine that talks to young people all around the world.
COLORS PROJECTS
Today COLORS is not only a magazine, it’s a way of communicating and of using diverse media languages to interpret the world. COLORS’ experience and cultural background have engendered numerous editorial projects.
COLORS Music: a music collection based on the idea that music, like images, is a universal medium, transcending barriers and reaching the greatest number of people with a strong, immediate impact. COLORS Music selects music from various geographic areas and presents it in a novel contemporary context. Nordic, Cumbia, Ottomanic, Rio Funk have already been produced in co-operation with Irma Records, a Sony Music international label.
COLORS Books: from the best-seller 1000 Extra/ordinary Objects or to 1000 SIGNS, published with Taschen, to the recent series with Skira Editore, the first of which is Hunger followed by Pagine Gialle. A complex publishing agenda made possible by, amongst other things, COLORS’ network of correspondents and photographers in over 50 nations across the world.
COLORS Exhibitions: COLORS has organised exhibitions in prestigious venues in locations including Florence, Rome, London, Istanbul, Madrid, Barcelona, Maastricht and Budapest.
COLORS Documentaries: A new generation of documentaries to bring attention to major, diversity-based themes and to give voice to the stories of ordinary people: from Hong Kong to Patagonia to the Rocinha slum, to the Aral Sea, which was awarded the first prize at the Torino Film Festival 2004, in the documentary section.
http://lab.colorsmagazine.com/dance
Every Issue of <Colors> topic and it's cover
http://lab.colorsmagazine.com/websites-archive
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3: STILL LIFE PHOTOSHOOTS. ANALYSE MIN 3 VARYING EXAMPLES FROM DIFFERENT MAGS.
http://therockingpanda.blogspot.com/2011/03/week-2-diary.html
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4: CELEBRITY RESEARCH (LI CUNXIN)http://therockingpanda.blogspot.com/2011/03/week-2-diary.html
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